About CRD

"M/s.Chintaman Ramchandra Deshmukh & Sons Saraf" is not just a gold and silver showroom; it is a beautiful confluence of love, faith, devotion, and tradition, crowned with the legacy of heritage. Our grandfather, Chintaman, also known as Bapusahab, established a modern showroom in the Saraf market. Along with his son Madhukar, also known as Annasahab, and Sharad, they began offering gold and silver jewelry, keeping in mind local customers' preferences. They introduced gold bangles, pattis, necklaces, toe rings, and other jewelry items. Around the 1950s, this showroom gained significant popularity. Items such as single-dhana sir, idols, khutbalyas, vajratiks, round naths, toe rings, and armlets became favorites among local farmers. With excellent service, sincerity, and a wide variety of jewelry, the showroom became a symbol of prosperity in Nagar.

In 1986, the showroom was relocated to a new establishment in Saraf Bazaar. In this two-storey showroom, the service to customers was enhanced and delivered in the best possible way. Committed to the values of "Integrity and Excellent Service," the fifth generation, Anant-Nilkanth, continued the legacy, earning prestige and respect, making this showroom a favorite among customers. Due to overwhelming response and rising customer demand, a new showroom was opened at "sona Nagar Chowk on April 24, 2022". on April 24, 2022. The sixth generation, led by Dinesh, meticulously designed and developed the new showroom with the support of Mayuresh, ensuring its completion.

This showroom features a lawn for children along with various toys, spacious parking and, most importantly, an attractive variety of jewelry including gold, silver, pearls, diamonds, and more adding to its charm and beauty. The legacy of "Integrity and Excellent Service" remains at the core of this establishment. Despite changing generations, the showroom continues to be loved by all age groups. Therefore, the motto of this new showroom is "Golden Service Across Generations." The new showroom is managed with the cooperation of Dinesh sir, Mayuresh sir, Anant sir, and Mukund sir, along with Bhumkar Sir and the entire staff, who diligently and lovingly serve the customers.